Cosmoprof 2025 redefines the global beauty landscape and brings together industry professionals, exhibitors and trendsetters at Cosmoprof Worldwide Bologna. Following the huge success of its previous edition, which attracted 248,500 industry operators from 150 countries and 3,012 exhibitors, Cosmoprof is expanding its scope and offering. This highly anticipated event featured a new exhibition design, new business opportunities and a strong focus on cosmetics trends to reflect the changing demands of the industry.
Sustainability and Trends in Cosmetics
Sustainability was one of the central themes of Cosmoprof 2025, reflecting the growing demand for environmentally friendly beauty solutions. The Ingredient Zone showcased active ingredients designed to have minimal environmental impact, while Beauty Tech highlighted technological innovations in retail and beauty services.
The latest trends in cosmetics also took center stage, particularly in the evolving approach to anti-aging. The industry is evolving toward a pro-aging philosophy that focuses on natural beauty, longevity and wellness. This shift is evident in the rise of non-invasive beauty treatments and supplements designed to improve overall wellness.
A renewed exhibition space and new segments
Cosmoprof 2025 featured an improved exhibition layout tailored to the dynamic needs of the beauty industry. Cosmopack, dedicated to the global supply chain, occupied Hall 19, with a focus on processing and packaging machinery. Other key areas such as raw materials, third-party manufacturing, private label and packaging components were hosted in Halls 15, 18, 15a, 20 and 28.
In the Cosmo Perfumery and Cosmetics section, Hall 26 housed companies specializing in skin care and makeup, while Hall 36 highlighted fragrance and personal care brands. International exhibitors from countries such as Australia, Japan, Singapore, the United Kingdom, the United States and South Korea relocated to Hall 22. In addition, the green and organic sector featured prominently in the Sana Beauty zone, between Halls 21 and 22, in line with the growing demand for sustainable beauty solutions.
Cutting-edge innovations and business growth
One of the highlights of Cosmoprof 2025 is the introduction of the Professional Nail Avenue, a dedicated space in the Shopping Center adjacent to the Applied Esthetics pavilions. Companies dedicated to the direct sale of nail products were also present in the newly created Nailworld area in Hall 35, while Cosmoshop hosted exhibitors specializing in hairdressing, esthetics and barbering equipment.
Business development continues to be at the heart of Cosmoprof Worldwide Bologna, with Buyer Lounges strategically located in Halls 14 and 36. Hall 14 focused on the premium and prestige segment of Cosmoprime, while Hall 36 catered to mass-market cosmetics and perfumery. The Hair Lounge in Hall 37 was an exclusive meeting point for industry professionals. In addition, the upper level between Halls 21 and 22 featured a space dedicated to the herbal cosmetics sector, curated by Cosmetica Italia’s Natural and Herbal Cosmetics Group.
Global market expansion and business strategies
Cosmoprof 2025 continues to be a leading force in the global beauty industry, creating opportunities for companies to expand internationally. The event offers matchmaking tools and consulting services to facilitate business growth, with the support of the Italian Ministry of Foreign Affairs and ICE, the Italian Agency for the promotion of business abroad. Particular attention was paid to emerging markets, including the USA, Africa, the Gulf area and the Middle East, which will make Cosmoprof Worldwide Bologna a key event for global business expansion.
Special events and industry recognition
Cosmoprof 2025 hosted a number of special initiatives aimed at enriching the attendee experience. CosmoTalks featured panel discussions on industry trends, led by leading agencies and associations. The prestigious BEAUTY Stars award celebrated the creativity and expertise of beauty professionals, while the Cosmoprof & Cosmopack awards recognized outstanding achievements in product and packaging innovation.
Salon professionals were able to attend the On Hair salons, a vibrant showcase of artistic and technical excellence, as well as the new On Hair Education initiative, which offers specialized training for hairdressers. Meanwhile, the CosmoTrends report offered an in-depth look at the latest trends in cosmetics, helping attendees navigate the changing beauty landscape.
Conclusion
With an expected turnover of €42 million in 2024, Cosmoprof Worldwide Bologna continues to strengthen its position as a world leader in trade fairs. As the global cosmetics market is forecast to reach €612.8 billion by 2025, Cosmoprof’s growth is well aligned with industry expansion. BolognaFiere remains committed to international collaborations and investments to further elevate the Cosmoprof brand.
Cosmoprof 2025 is more than a trade show: it is a hub for innovation, business development and the latest trends in cosmetics. With its forward-thinking approach, emphasis on sustainability and a wide range of new features, Cosmoprof Worldwide Bologna remains the ultimate destination for brands, manufacturers and beauty professionals looking to stay at the forefront of the industry. Cosmoprof 2025 is a must-attend event in the beauty world, whether to explore new market opportunities, discover innovative products or network with agents from around the world.
