After the opening of the Mexican branch more than 3 years ago, we continue with our internationalization plans in the Americas.
Ana Victoria Ugidos, CEO of BTSA explains that “with this new opening we’re entering the most important phase of our corporate growth, betting very strongly for growth in the US and Canada. I know we will soon see very positive results given the demands we are already seeing from this region”.
In this sense, our CEO remembers that “the opening in Mexico and our constant investment in marketing has made BTSA known by the main American companies”.
The new commercial delegation will be led by Chad Boeckman, MBA (University of Wisconsin-Milwaukee). Chad has an innate passion and more than 15 years of sales, marketing, and management experience in the food, nutritional, pet and feed industries focused on functional ingredients.