The NATRUE seal is an international certification that guarantees the naturalness and quality of cosmetic products. To obtain this label, cosmetics must meet strict criteria that ensure they contain natural ingredients and natural or organic derivatives, avoiding the use of synthetic chemicals, such as artificial fragrances, colorants or preservatives. In addition, products cannot be tested on animals, and production processes must be sustainable and environmentally friendly. NATRUE has different levels of certification that indicate the percentage of natural and organic ingredients in a product’s composition.